Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • Before we begin...

  • 2

    First Thing's First...

    • Get to Know VGC

  • 3

    Establishing Your Brand

    • Before we begin...

    • Instructor Overview

    • Goals, Brand Identity, Target Market

    • Test Your Learning

  • 4

    Building An eCommerce Platform

    • Before we begin...

    • Instructor Overview

    • Creating Your Website

    • Website Testing and Launch

    • Test Your Learning

  • 5

    Ensuring Your Products Are eCommerce Ready

    • Before we begin...

    • Quality Control, Order Capacity, Packaging

    • Test Your Learning

  • 6

    Operation

    • Before we begin...

    • Website Maintenance, Sales Monitoring, Order Fulfillment

    • Test Your Learning

  • 7

    Marketing and Promotion

    • Before we begin...

    • Instructor Overview

    • Email and Social Media Marketing

    • Google Ads and Search Engine Optimization

    • Lead Generation and Using Customer Feedback

    • Test Your Learning

  • 8

    Next steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...